The Mid-Autumn Festival, our annual traditional celebration, is approaching, and the company’s J-YOU Bakery has kicked off the busy production of Maxim’s mooncakes.

Carrying forward the theme of our 2022 Annual Gala — Win with Heart, Transform Like a Butterfly, the bakery started developing innovative mooncake flavors well in advance. Our lineup includes trendy options such as Coconut Latte and White Peach Longjing Tea, wellness-focused varieties favored by health enthusiasts like Taro Chia Seed, Dried Tangerine Peel Pu’er Tea and Black Rice with Wood Ear Mushroom, as well as classic crowd favorites: Salted Egg Yolk Lotus Seed Paste, Pepper Salt and Purple Sweet Potato. With eight distinct flavors in total, these mooncakes deliver rich, authentic flavors with a lingering aftertaste.

To perfect the texture, our bakery team conducted countless rounds of trials to craft a healthy, nourishing recipe that is pleasantly sweet without being cloying. Scent and taste are deeply tied to our memories. We hope every innovative creation from our bakery leaves everyone with unique, precious Mid-Autumn memories.